Imagine you are the potential customer, driving down the street, see the store, slow down, see the driveway with an arrow pointing from the street into the parking lot and next to it is some more yellow paint on the pavement that might be a word. You are trying to figure out which driveway to use, Is that the one? Where does your eye go? The arrow of course!
So, an arrow pointing in or out is easy to see, has a clear meaning, whereas the wording painted next to it is redu